5 Steps To Creating A Positive Public Promotion in Bank Marketing

Step One: Choose a Unique Bank Marketing Promotion A well-publicized exciting bank marketing promotion works to bring in clients who are new to the community and provides an incentive for those who are unhappy with their bank to finally make the switch. People enjoy having fun and winning prizes. Implementing a high-profile bank marketing promotion that incorporates these activities can be all that is needed to bring clients through the door. Attention-grabbing promotional ideas include a cash cube money machine swirling with cash and prizes, a promotional prize wheel, a locked prize vault or something as simple as customized scratch-off lottery cards. Clients will earn the chance to spend 30 seconds in the cube, spin the wheel, unlock the vault or scratch off a ticket. The goal is to choose something so unique that people can't help but talk about it. Not only will word-of-mouth advertising take over, but people will not want to miss their chance to win. Step Two: Determine The Bank Marketing Goal Having a specific goal for a public promotion can greatly influence its outcome.

Step Three: Connect The Promotion To The Goal Once the objective of the promotion and the attention-grabber have been chosen, it is now time to tie them together.Step Four: Utilize Traditional Bank Marketing Most banks still rely heavily on traditional marketing to advertise their specials and rates. When a special promotion such as a cash cube in the lobby is introduced, it is important to use newspaper, radio and other advertising already in place to cross-promote the event.

Step Five: Take the Promotion on the Road Participating in community events is a great way to gain exposure and promote that "neighborhood bank" feeling. People like to feel as if they are doing business with a bank that cares. During the duration of the promotion, check the local calendar to see if there are any festivals or large community events in which the bank could participate. The opportunity to have the cash machine in a public venue will achieve visibility, build brand recognition, and gain customers. Of course, public events would not necessarily have the same level of prizes as the cash machine in the bank lobby! That becomes one more reason for people to come into the bank.

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