Get Your Prospects to Open Your Folders

When you market your business and put everything inside a folder or an envelope, you always have to consider having your marketing kit thrown in a wastepaper basket. Unless you’re able to present yourself and your company very well with your presentation folders, you might as well accept the fact that your efforts would always go to the trash anytime.

Your prospects take only one look and they will decide whether to open your presentation folders or not. Your collaterals then can stand a chance of being read if you provide your target clients with a presentation folder printing that attracts their attention and makes them want to see what’s inside.

Here are a few ideas you can apply to your presentation folder printing to make them irresistible to your target audience:

1-Although you might be using the standard size folders, grab attention instead with color and daring designs. Don’t be constrained with using white or cream for your presentation folders. Splash them with different shades and attract your target audience with brilliant hues.

2-If you’re sick and tired of the usual size and shape, why not strike curiosity with your target clients by designing your folders in odd sizes and shapes. Use a much larger folder or even go for a unique shaped folder. Just bear in mind to utilize a shape and size according to your needs.

3-Personalize your presentation folder printing. Put your target client’s name right on the front. Go one step further and handwrite your prospect’s name.

4-Put character into your folders by actually incorporating characters in your design. Use a cartoon character or an animation. Even include your own mascot if you have one. Then put your target client’s name in the caption.

5-Use a ‘teaser’ that compels your target audience to stop and look at your marketing collateral. Ask provocative questions, provide a fact or statistic, use a riveting picture, or use a small device or mechanism to attract attention. The point here is to make sure that your target clients are so curious that they would want to open your folder.

6-Be plain. Send a presentation folder that doesn’t have anything written in front. Make everything blank but your logo where your target clients will see it right away. Studies have shown that even with just the logo, businesses can increase the response from their recipients. Leaving everything blank exudes mystery and intrigue that your clients and prospects would be compelled to open to see what’s inside.

The key to irresistible folders is creativity and imagination. You can be as creative as you want to be. Just don’t forget to test it in the marketplace to measure your response.

Article Source: http://www.everyonesarticles.com

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