What is Premium SMS and Mobile Marketing?

Although different tools to market a product or services are still effective, mobile marketing is one marketing tool that is most being used today. Mobile marketing is being used by companies all over the globe because of its practicality.

Mobile marketing is cheaper and done faster than any other marketing strategy. It has changed marketing mix or the four Ps or product, price, place and promotion. With the help of mobile marketing, companies are able to target their audiences with less hassle. Companies, with the help of mobile marketing, allow customers to interact with their brand. Here is where premium SMS enters the scene.

Premium SMS is a mobile service which allows people to download ring tones, picture messages, videos and other forms of media. It also enables people to chat, answer polls, join mobile sweepstakes, pay bills, and much more. It also helps people get subscriptions, such as stock market information updates, weather updates, movie schedule listings and many more, for their mobile phone. Wherever and whenever, people are able to get whatever they need or want in an instant. Premium SMS has become more popular because of the people’s ongoing demand for up-to-date information, personalization of mobile phones, and the like.

Premium SMS is an important or, rather, an essential tool in mobile marketing. It is through premium SMS that a company is able to provide their products and services in an efficient way without having to spend too much. A company no longer has to think of places and other expensive promotional tools when it comes to selling their product, because they are able to deliver their services and product anywhere and everywhere with the help of a mobile phone and premium SMS. Premium SMS allows a company to have intimate relationships with their customers.

According to some reports, premium SMS used for mobile marketing has been a huge revenue maker for companies. In one report that was made about premium, it was said that, “According to the analyst firm The Shosteck Group, the average premium text message could generate as much as 6 to 10 times the revenue of a standard text message.” Companies earn more by using premium SMS because customers are charged for the services and not them. In spite of the customers paying for the services, they get what they want in return downloads, information, etc.

However, despite the projected success of premium SMS in mobile marketing, there are still some consumers who do not like the idea of premium SMS, especially when premium SMS are sent to them without their consent. Consumers who get these kinds of messages get irritated and they treat these messages like spam. Aside from this, some consumers also complain that they have to pay for something they did not want in the first place.

Knowing these disadvantages of premium SMS, companies should be careful in using this service. If companies or businesses do not take into consideration the negative feedback of consumers in using or, rather, receiving premium SMS, their mobile marketing campaign their marketing strategy might not be as successful as they would want it to be.

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Alvin Cosav works for SJA Mobile as a consultant for mobile marketing strategies. He has extensive experience in mobile marketing. mobile applications from various industry-leading organizations in the mobile industry.

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