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Andrew Michaels's Articles

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  • Why An Online Printing Company Is Perfect For The Busy Businessman/Woman
    Online printing is a boon for any busy body with printing needs. With a fast paced life most people lead today, most people can’t hardly manage all the aspects of their business while still maintaining control of how most of it is done.
  • The Advantages of Testimonials
    Target clients basically measure your company’s credibility by determining how many customers are convinced by the effectiveness of your offer. Whether you’re marketing or selling your business, target clients would want proof that what you are promising can indeed be of use to them. What better way to show that than by including testimonials in the design and print of your marketing collaterals.
  • Your Custom Note Pad: The Quiet Marketing Tool
    Pad printing is not a popular tool for marketing. In fact note pad printing isn't even mentioned in some marketing guides. So let me tell you a secret. Though not commonly used as the main tool for marketing, the note pad printing is an effect albeit subtle tool.
  • Compelling Catalogs That Make Clients Buy
    Why do clients buy? What’s the psyche behind the buying process? Studies have shown that for most clients, the process begins when there is a need that has to be satisfied.
  • Plan Out Your Binding
    Before you send those booklets to the printer, stop to ask yourself if you’ve put any consideration to the binding.
  • Give Your Customers a Smooth Ride
    The easier it is for a person to find out information and get details about something the more likely they are to buy it. For even small companies they often have a lot of things going on at the same time and they have a lot of products and services for people to choose from.
  • Things a Good Business Card Can Do
    The best kind of color business cards can accomplish a lot of things. I’m not going to list all of them, but I am going to suggest a few things that your print business cards should always be doing.
  • Convenient Information
    Convenience is always helpful for both you and your customers.
  • Breaking Down Your Market Analysis
    Before jumping into your marketing, and perhaps even before you start up your business you’re going to have to look at your marketplace and analyze what’s going to work best. But what are you supposed to be looking at and what’s going to work for your company?
  • Bringing Your Entire Company Under a Single Label
    Many companies have a wide variety of things that they do. They might have several different divisions that all handle different tasks, and even if each of these divisions is small, you still want to be sure that they all stay connected.
  • Know How to Market In Person
    There is a vast difference between normal marketing material and marketing in person to people. Some parts of this are rather obvious, but I have talked to many people before who I could tell were probably quite good at writing marketing material, but bad at talking in person about their products and services.
  • Warning Signs of a Weakening Marketing Agenda
    An effective form of marketing is to set up a system that can then sustain itself, freeing you to focus on other things. Consider the idea of setting up a direct mailing campaign that can largely operate without a lot of direct interaction or supervision.
  • Balance Your New and Old Business
    Marketing can often seem like a bit of a high wire act where you’re constantly trying to find and maintain your balance between all sorts of different things at the same time.
  • What You Think vs. What You Know
    When dealing with other people you’re never going to know with any absolute certainty what a person is going to like. Do you even know with absolute certainty what you like? Have you ever been surprised when you enjoyed a movie you weren’t expecting to, or you revisited something you had previously liked only to realize it no longer appeals to you?
  • Give a Clear Point by Point Break Down
    Learning shouldn’t be a difficult process but I often find that for people like me it certainly can be.
  • Expand Your Current Base or Find a New One?
    Every company wants to keep their business strong by expanding it. This means pulling in more customers and people who have never done business with you before.
  • It Isn’t Always About the Best Sellers
    The front of a catalog is naturally going to be filled with the most prominent items. I’ve said again and again that certain items just need to be given more attention. If these are the things that you know you’re going to make the most money from than these are the things that need to be given all the attention they deserve.
  • Knowing the Specifics: Envelopes
    Specifically using envelope printing for marketing means that you have some message or connection to your company on the front of the envelopes. Typically this may mean just having your company name and logo on the upper corner of your envelope.
  • Marketing Isn’t Something You Just Turn Off
    There’s a reason why not all small businesses make it in the end.
  • Getting Specific: A Folder for Each Occasion
    When someone is giving a specific presentation, a big presentation, they usually walk around the room ahead of time and hand out information to people. This is typically a packet of various details that cover what they’ll be going over and helps the audience follow along, as well as giving them something to take home afterwards to remember what was talked about.

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