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Andrew Michaels's Articles in Business

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  • Creating Business Cards for Higher Results
    Before designing and printing your business card, you may want to know the reasons that clients retain them. Just because someone you have met seemed eager to receive your card does not necessarily mean that they will contact you.
  • Who to Enlist for Marketing Help
    Many entrepreneurs are great at DIY (do-it-yourself) projects. They learn to be a Jack- or Jill-of-all-trades. And many entrepreneurs want to do everything themselves. They simply don’t trust anyone else to do work that represents their business. Sound like anyone you know? Maybe even you?
  • Activate Customers with Postcards
    To produce a powerful and useful postcard campaign, you have to have a good plan. And this plan consists of 5 parts.
  • Customize Your Catalogs
    How much control do you have over your catalogs? Do you pay attention to where everything is going in them, what products are featured on what page along with how large the advertisements are? Do you track all of your sales in order to help redesign your catalogs to better serve your customers?
  • Why You Need a Marketing Calendar
    It’s never too early to start planning your marketing calendar for the next year.
  • How to Design a Poster that Works for You
    To be sure you have an effective poster that people understand, you need to do some planning first.
  • Rejoice if You Have Competition
    Not very many companies would respond by thinking such a thing. Competition is exactly what you don’t want, is what many companies would believe. These are the people trying to steal away your customers, the companies trying to paint you as inferior to them, and the companies who want to kick you out of the marketplace
  • Three Sales Presentations Tips You Probably Haven’t Heard Before
    You’ve probably heard lots of advice about how to make a great sales presentation: make eye contact, don’t say “umm”, use color poster printing pieces instead of black and white, and on and on.
  • Choosing the Right Advertising Outlet
    So, are you taking advantage of the places most consumers look for guidance on available products? Here are a few of your best options:
  • You Have to Spend Time to Make Money
    We all know the old claim that you have to spend money to make money, and it’s still going to be true, but too many people take it a little too much to heart.
  • Direct Mail Benefits
    It may be hard to believe nowadays, but there’s a lot more to marketing than the Internet. Offline marketing techniques still work, and work well. Direct mail still especially works well, according to a survey by Universal McCann, who found that direct mail spending has kept climbing in recent years by about 8% per year.
  • Take Advantage of the Wait
    It often seems like this world is filled with non-stop waiting. I go to the store only to wait in line. I go to the dentist, the doctor, the mechanic, and I have to expect at least a half-hour or more of my time spent waiting around.
  • Cutting Catalog Costs
    Let’s say your company has a history of using catalog printing to send out a monthly, or perhaps yearly catalog. The problem comes along when business is down during one period or another and you don’t want to spend the same money you had before to get those catalogs out there.
  • Postcard Marketing Ideas
    Finding ways to incorporate a postcard printing project into your marketing strategy can sometimes be very difficult. Here are some ideas.
  • How to Treat Your Customers So They’ll Keep Coming Back
    Read on for pointers on how to treat “your people” that will keep customers coming back for more:
  • Who are you Competing Against?
    A good marketer is likely going to know almost everything that they can about the products they’re promoting. If someone asks you a question you want to be able to answer it like an expert.
  • Maximizing the Impact of your Newsletters
    If your small business relies heavily on communicating with your customers (and what small business doesn’t) a newsletter may be a good idea for you. Newsletters allow you to keep in contact with your loyal customers and some prospective customers, while getting feedback from them at the same time. They are relatively inexpensive advertising tools that have much more flexibility than most ads.
  • Design Tips for Advertising Posters
    Here are some design tips for your poster printing campaign:
  • Get Your Referrals Going
    You want people to only say positive things when it comes to talking about you. This isn’t just about them being happy with your services, either. When someone really enjoys a company they’ll be inclined to tell their friends and family about it as well.
  • What Makes You Different?
    You can’t get away from competition.

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