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Colleen Davis's Articles

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  • Don’t Let Your Marketing Get Too Rigid
    You might have started down a certain path, but don’t make that force you into staying on it if things get a little rough. Many companies plan well in advance for their marketing, sometimes having multiple marketing campaigns on their plate months
  • Combining Your Marketing
    I just don’t understand why so many companies end up making everything so separate. The idea is focusing on one form of marketing at a time rather than figuring out ways to combine them all into a single marketing push.
  • Where do You Get Your Information?
    Each time a new marketing push comes along you’re going to need to gather quite a bit of information on your customers and what they like. This is the vital first step towards any successful marketing.
  • Let Your Competition Teach You
    Many new business owners view their potentially heavy competition with a look of apprehension and fear at the prospect of going up against such well established companies.
  • Researching What Your Customers Want
    In another articles I wrote I mentioned two different good methods of research for your marketing. In that article I chose to focus entirely on researching the marketplace through what other businesses have done and are doing.
  • Never Just Look at One Marketing Push at a Time
    I know that when you have a big marketing push that you’re working on it can be hard to then divert your attention to other things. You want to make sure that your advertising is as good as possible
  • Tie Yourself To Your Surroundings
    There are so many different things out there that are going to be affecting your business in a wide variety of ways. The types of laws and legislation passed by the government to the quality of your stock in the market, not to mention various local laws or various events.
  • A Wealth of Information
    Sometimes you just need to give people a lot of information or else you aren’t going to make the sale. The reason is because sometimes people just need a lot of information to feel informed and confident about their purchase.
  • Keep Your Presence Strong
    How strong is your presence in the marketplace? If you want people to turn to you when they need to buy the kinds of products you sell or use the kinds of services you perform, they need to know enough to know what your company name is
  • 4 Key Elements of a Strong Brochure
    Every great, color brochure is going to be based around four key elements, and if you want to have the best brochure printing you can, you need to understand these.
  • Understanding the Marketing Impact of Business Cards
    Business cards can often be a little tricky to understand when it comes to the exact way they help your marketing. This confusion is drawn from the fact that they can often have a much different impact depending on the type of business that you run.
  • Break Out of the Envelope
    Just the other day I received one of many advertisements in the mail. It came in a largely blank envelope, all white except for the name of the company along with a single message in the upper corner of the envelope that said something to the effect of Great Offer Inside.
  • Is it for You: Postcards
    Few companies have an unlimited marketing budget, and so they have to decide which types of advertising are best for them. I’m going to go over some of the details of postcard printing to help you decide if this is the best kind of marketing to use.
  • Some Products Need More Attention
    I’ve opened up so many catalogs in my lifetime to see a gridlock of little boxes, each the exact same size, and each filled with little pictures with a bit of writing underneath them. Everything is exactly the same size, and everything is given the exact same amount of attention.
  • Business Card Printing on a Budget
    Small and large businesses alike often do not have the need nor the budget for expensive business card printing projects. But business cards are an essential tool for communicating with customers.
  • How Do You Get To Know Your Customers?
    Your customers: these are the people you’re trying to appeal to. They are the lifeblood of your business, and without them you won’t be able to survive. They are who you’re appealing to. Each time you get anything printed for marketing
  • Don’t Limit Yourself
    Custom business cards have a lot of potential in them. They can be far more than the simplistic cards I often get handed. Too often a person typecasts a business card as a card with contact information and nothing else.
  • Business Card Printing Design Tips
    It's no secret that you, like everybody else, make your business cards a part of nearly every type of correspondence you have with your customers. Who doesn't? It's almost a mortal sin to not have one in this period of rough and unforgivable competition.
  • The Versatility of Brochures
    Advertising your company effectively requires the right kind of tools for reaching the right kind of clients. Often this entails using a variety of advertising medium, including newspaper ads, different direct mail pieces
  • Promotional Calendar Printing: Focus on the Audience
    Promotional calendars are a great way to connect with your customers and market your brand. Consumers enjoy receiving free gifts from businesses, especially if they are useful. A calendar imprinted with your logo and contact information will keep your company

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