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Colleen Davis's Articles in Advertising

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  • Understanding the Marketing Impact of Business Cards
    Business cards can often be a little tricky to understand when it comes to the exact way they help your marketing. This confusion is drawn from the fact that they can often have a much different impact depending on the type of business that you run.
  • Break Out of the Envelope
    Just the other day I received one of many advertisements in the mail. It came in a largely blank envelope, all white except for the name of the company along with a single message in the upper corner of the envelope that said something to the effect of Great Offer Inside.
  • Is it for You: Postcards
    Few companies have an unlimited marketing budget, and so they have to decide which types of advertising are best for them. I’m going to go over some of the details of postcard printing to help you decide if this is the best kind of marketing to use.
  • Some Products Need More Attention
    I’ve opened up so many catalogs in my lifetime to see a gridlock of little boxes, each the exact same size, and each filled with little pictures with a bit of writing underneath them. Everything is exactly the same size, and everything is given the exact same amount of attention.
  • Business Card Printing on a Budget
    Small and large businesses alike often do not have the need nor the budget for expensive business card printing projects. But business cards are an essential tool for communicating with customers.
  • How Do You Get To Know Your Customers?
    Your customers: these are the people you’re trying to appeal to. They are the lifeblood of your business, and without them you won’t be able to survive. They are who you’re appealing to. Each time you get anything printed for marketing
  • Don’t Limit Yourself
    Custom business cards have a lot of potential in them. They can be far more than the simplistic cards I often get handed. Too often a person typecasts a business card as a card with contact information and nothing else.
  • Business Card Printing Design Tips
    It's no secret that you, like everybody else, make your business cards a part of nearly every type of correspondence you have with your customers. Who doesn't? It's almost a mortal sin to not have one in this period of rough and unforgivable competition.
  • The Versatility of Brochures
    Advertising your company effectively requires the right kind of tools for reaching the right kind of clients. Often this entails using a variety of advertising medium, including newspaper ads, different direct mail pieces
  • Promotional Calendar Printing: Focus on the Audience
    Promotional calendars are a great way to connect with your customers and market your brand. Consumers enjoy receiving free gifts from businesses, especially if they are useful. A calendar imprinted with your logo and contact information will keep your company
  • Why You Should Market with Postcards
    If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto.
  • Maximizing Potential with Two Sided Business Card Printing
    Everyone knows to include your contact information, your company name, and the logo on the front of a business card. You may also know that two-sided business card printing adds more real estate space for advertising your company
  • Label Printing Basics
    Label printing is used in every business. Even if you don’t have product labels, you still need shipping labels. And what about safety labels? You need to label anything that you might have in your production area that could be dangerous.
  • Direct Mail Marketing 101
    You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time.
  • What To Look For In A Postcard Printer
    Direct mail postcards are one of the most inexpensive and effective ways to promote your business. Postcards cost less than $1 to print and mail, and may be even cheaper the more postcards you buy.
  • Do You Know the Difference between a Flyer and a Brochure?
    Whenever I search for flyer printing tips, I’m bound to find some brochure printing tips instead. It seems that some industries think that flyers and brochures are one in the same, or at least the same design ideas apply to both. But I don’t think so.
  • Five Things to Know to Make Great Brochures
    If you are designing a brochure printing project, you are embarking on what could be a very profitable step for your company. Brochures are tremendous marketing tools that can generate a great deal of revenue for your business.
  • Keys to a Good Marketing Postcard
    Most businesses use a variety of marketing materials to promote their products. Brochures, business cards, and posters are some of the most common. But another advertising tool that is not quite as popular anymore is still a strong one for you to consider.
  • Getting More From Your Customers
    In this article, we are going to discuss the third item in that list: getting your customers to buy higher value products. This technique is also known as “upselling”.
  • Cultivating Your Business Image
    When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others.

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