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Colleen Davis's Articles in Advertising

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  • 26 Tips for Creating and Distributing Your Business Card
    The first thing businesses do when they startup is to get business cards. It’s one of the most inexpensive and powerful, and necessary, marketing devices used.
  • 4 Key Elements of a Strong Brochure
    Every great, color brochure is going to be based around four key elements, and if you want to have the best brochure printing you can, you need to understand these.
  • 4 Ways To Create A Strong Logo
    For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future.
  • 5 Tips For Your Catalogs To Land That Sale
    Here are 5 suggestions that you can consider for your catalog printing project to land that sought after sale:
  • 5 Tips for Your Next Brochure Printing
    A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales.
  • 6 Habits of Highly Effective Marketing Using Business Cards
    When people print business cards, their usual goal is only to introduce themselves and their company. Thousands of full color business cards are printed by business card printing services just for this very simply purpose.
  • 7 Winning Methods to Increase Your Sales Numbers
    1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products.
  • A Wealth of Information
    Sometimes you just need to give people a lot of information or else you aren’t going to make the sale. The reason is because sometimes people just need a lot of information to feel informed and confident about their purchase.
  • Adding That Bit Of Spice To Your Retail Business’ Life
    The last days of 2007 are fast approaching. Have you started on your next year’s marketing campaign for your retail business? This early, you should’ve mapped out even a small one your retail promotional calendar for next year.
  • Basic Advertising Types To Consider When Starting Your Business
    If you need to have solid results from your marketing campaigns, print ads are still one of the most effective means to launch your business. They may be old-fashioned with the emergence of online marketing;
  • Be Clear to Be Heard
    Your potential customers can’t hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out.
  • Big Things Come In Small Packages
    Your custom business cards may be small but they definitely pack a big and mighty punch when it comes to promoting your business to your target customers.
  • Branding – Your Business’s Personality
    David Ogilvy, known as the “Father of Advertising” referred to a brand as a “product’s personality… its name, its packaging, its price, the style of its advertising, and above all, the nature of the product itself.”
  • Break Out of the Envelope
    Just the other day I received one of many advertisements in the mail. It came in a largely blank envelope, all white except for the name of the company along with a single message in the upper corner of the envelope that said something to the effect of Great Offer Inside.
  • Building a Booklet from the Ground Up
    If you are designing the booklet yourself however, try using full color booklets. They are always better than black and white ones, especially if you have a beautiful and colorful design or layout. They will stand out more, and would interest otherwise bored readers.
  • Business Card Printing Design Tips
    It's no secret that you, like everybody else, make your business cards a part of nearly every type of correspondence you have with your customers. Who doesn't? It's almost a mortal sin to not have one in this period of rough and unforgivable competition.
  • Business Card Printing on a Budget
    Small and large businesses alike often do not have the need nor the budget for expensive business card printing projects. But business cards are an essential tool for communicating with customers.
  • Catalogs vs. Other Sales Tools
    Have you invested in catalog printing yet? If you haven't and you've been using weaker sales tools like fliers, direct mail postcards and brochures, then you should really read this article. Here, I will be talking about the strengths of catalogue printing
  • Charm Them With Laughter
    They say that laughter is the best medicine. And I say, if you want to have better response to your marketing materials such as your full color brochures, then charm your way to your clients’ hearts with laughter.
  • Collaboration for More Attention
    Kids have the most wonderful ideas. My son and his friends joined the little league this year. They played good and most of their team members seem to have a bright future in sports someday.

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