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Colleen Davis's Articles

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  • Cultivating Your Business Image
    When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others.
  • When Posters Can Help
    The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective
  • Some Little Known Secrets to Advertising
    Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures
  • Tradeshow Marketing to Everyone from Gen Y to the Boomers
    You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance?
  • How to Market to Women
    Women and men are different creatures in many ways, and the way they each interpret marketing is very different.
  • Do You Know the Two Types of Brochures?
    Brochures can serve two main functions: either to attract attention or to give details of your product or service. Deciding on what you want your brochure to function as is your first step to good brochure design.
  • 5 Tips for Your Next Brochure Printing
    A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales.
  • The Importance of Mailing Lists
    When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor.
  • Seven Fresh Ideas for Business Cards
    Recently, I decided that I wanted to do a business card printing. My cards were old and, frankly, I was sick of them. I wanted some new, full color business cards that I wouldn’t get sick of looking at.
  • The Importance of Other People’s Business Cards
    Any person who invested money into business card printing is likely to always carry one of those business cards around with them. You never know when the right opportunity will come along to hand someone your card
  • Targeting Your Market
    Your market position can make you or break you. A quick look at the market dynamic between the three big discount department store chains, Wal-mart, K-mart and Target will give you a compelling example
  • Common Marketing Mistakes for Small Businesses
    There are some common marketing techniques that small businesses employ that do not usually benefit them.
  • Simple Steps to Put a Spark in Your New Brand
    Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby.
  • How To Create A Marketing Plan
    If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan.
  • Standing Out in the Crowd
    I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal.
  • Using Free to Your Advantage
    Many small businesses include "free" offers when crafting their marketing strategy. This can be effective; however there are myriad regulations which control the use of that word.
  • What Are You Offering?
    Advertising is all about what you can give a person. I’m not thinking about the business when I pick up a catalog. All I’m thinking about is what can I get that I have interest in and where can I get the best deal.
  • 7 Winning Methods to Increase Your Sales Numbers
    1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products.
  • 26 Tips for Creating and Distributing Your Business Card
    The first thing businesses do when they startup is to get business cards. It’s one of the most inexpensive and powerful, and necessary, marketing devices used.
  • Finding That Niche
    Within every large market there exists many smaller markets. These subset markets are often referred to as "niche" markets.

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