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Colleen Davis's Articles

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  • Some Shortcuts For An Instant Sales Boost
    To be successful in your business niche, you can either do it the long way… OR use shortcuts to achieve your goals. When you opt for the latter, the shortest way to get there is to focus on your loyal customers.
  • Direct Mail Offers A Step Up To Achieve ROI
    Most executives have different opinions about direct marketing. Most of them however, believe that direct marketing is like throwing dollars down the drain primarily because of its very little response rate.
  • How Competition Intelligence Can Get You Ahead
    I have always admired the military for how they do things. I mean, everything they do is according to how it has always been done. The way they talk, sit, and go about their daily routines. I guess tradition plays an important role in how they have developed military culture.
  • Uncovering Trade Show Secrets
    In order for you to become effective trade show hosts, not only should you need to know what your attendees want you to see, but more importantly, what they don’t want you to know. You need to uncover the secrets behind every action that your prospective clients convey when they step into your booth.
  • Direct Mail As An Effective Marketing Campaign
    Direct mail is a marketing strategy that is very popular among business owners, especially small enterprises. It is actually the process of sending your marketing collateral like your postcard printing pieces directly to your target market’s addresses. And it is usually done by post.
  • Ethics and Philosophy In Marketing
    A simple guide to any marketing strategy should be based on Jesus’ number one principle: love they neighbor as you love thyself.
  • Collaboration for More Attention
    Kids have the most wonderful ideas. My son and his friends joined the little league this year. They played good and most of their team members seem to have a bright future in sports someday.
  • How To Get Ready For a Trade Show
    Everything you need to know to get ready for a trade show, you will learn here:
  • Methods of Marketing
    There are six ways for you to promote your business to your clients and prospects. There's retail merchandising, print advertising, radio and television media, outdoor advertising, and the website.
  • Why Postcards Still Work
    Let’s revisit the reasons why postcards are still a highly effective and low cost marketing tool for your business, or any business for that matter.
  • Getting More Response From Your Catalogs
    To get more response from your catalogs, you have to make an offer that your target clients would be hard put to refuse.
  • Guidelines for High Resolution Printing
    When preparing your file for high resolution printing, there are a few things that you need to consider in order to get what you want.
  • How Cross Promotion Can Help Your Business
    The marketing campaign that’s very popular nowadays is cross promotion. Whether you’re a small business entrepreneur or a Fortune 500 company, the right cross promotions can help you expand your customer base without having to put in too much effort.
  • Adding That Bit Of Spice To Your Retail Business’ Life
    The last days of 2007 are fast approaching. Have you started on your next year’s marketing campaign for your retail business? This early, you should’ve mapped out even a small one your retail promotional calendar for next year.
  • The Real Deal About Desktop Publishing
    Everything is affected by perception. Including desktop publishing. Definitions and perceptions define how you look at desktop publishing – the software to use, the platform you choose, and what the term means for you.
  • How To Make Visually Appealing Catalog Layouts
    To make a visually appealing catalog layout, you have to understand and apply the Rule of Thirds.
  • How To Grab The Spotlight In Trade Shows
    Trade shows are effective means to showcase your business to a multitude of clients and would-be customers. In the US and Canada, studies show that approximately 4,000 trade shows are organized each year.
  • More Dos and Don’ts When Writing Your Catalog
    Your catalog printing copy is different from other marketing copies because you’re describing many products in brief paragraphs. In fact, sometimes you even make your description even shorter (into words and phrases) just so you can cram as many products as possible.
  • Making Your Flyer Copy Personal
    People buy from someone who is not a stuffed-shirt and unfriendly. People also do not buy from those who are aggressive sales agents.
  • Use Flyers To Advertise
    Flyers are great marketing materials that are effective advertising agents without your having to shell out much from your budget. And if you decide to do your flyer printing project yourself, you have to remember a few things when creating your flyer printing design.

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