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Timing of SEO in the Web Design Process You want your site to be at the top of or at least near the top every search that is done by a search engine for the topic that your site is about. In order to achieve that you need an SEO professional to write great search engine optimized content before the site launches. If your existing site has had the same content on it for more than six months you should get an SEO professional to write new content. Changing the content is a great search engine marketing strategy to draw new web site traf Design for All the Web Browsers Other Technical Considerations When you use non-HTML elements, remember that they are not compatible with all browsers, so provide alternatives. That works especially for Flash sites. Iâ€™ve seen a lot of â€œto view this web page you need Macromedia Flash€ on websites. Do I really need it? Make me! Well, actually they cannot make me. Why? I can leave as fast as I came. I browse€¦ browse away!