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Kaye Z. Marks's Articles in Marketing

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  • How Excited Are You Personally About Your Marketing?
    You know, I’ve seen a lot of people talking about the need to vary up marketing because if you don’t your customers will get bored.
  • Should You Do It Yourself?
    These days it’s a lot easier to get high quality designing software than it used to be. Not only is the software more accessible but a lot of it is easier to use than it was in years past. This stuff is being designed with the idea in mind that the everyday person is going to be using them, and so it becomes quite easy to work your way around the software and get something made.
  • Think About Longevity
    There are two different ways you can look at the promotional items that you hand out at tradeshows. The first is the initial impression that your item has on people when they first get it. The second has to do with what they’re going to do with it once the tradeshow is over.
  • Why Limit Yourself to One Card?
    There are so many different things you can do with a business card. From the words or images you have on the card to the very material that you print the card on, there are just so many ways to make some very impressive custom business cards.
  • Marketing Specifics: Product Based Marketing
    Each type of company requires a uniquely different way of marketing depending on what kind of focus they have for their company. Advertising a company that is centered purely on products has its own methods for advertising you need to be aware of if you want to have any success.
  • Battling Stereotypes
    Stereotypes abound, and probably always will.

    People are inclined to settle into an easy to understand view of what a company is, even if that view isn’t very accurate. Part of this is the cold corporation. The idea has been repeated over the years of a heartless company that only cares about profits. They’ll do anything in order to boost up their sales with little concern for the actual people who are providing them with these sales.
  • Keep Your Message Simple and Focused
    When it comes to advertising like postcards and posters, it’s easy to make sure that the message you’re focusing on is short and to the point. With these forms of marketing you just don’t have room to have it be much else, which is why companies are typically good at staying on topic.
  • Enjoy the Benefits of a Strong Partnership
    For most businesses there is going to be a busy time of the year and a slow time. There might be multiple patches of busy moments along with a handful of slow periods as well, but it’s unlikely that you’re going to be going strong at every single point in the year.
  • Remember Who You’re Writing To
    When writing for a postcard all you need to do is write a few short lines without going into very much depth. A poster is often just has a large, single quote or sentence and nothing else. A flyer gives some brief details about something and that’s about it.
  • Do not Go for Just One
    As it stands right now there are four distinct forms of marketing. The first is color printing, the second is television commercials, the third is radio, and the fourth is the internet. Each one has a unique nature that separates it from the others, and you really can’t compare them very well given how different each one is.
  • Commercial Printing Paper: Brightness, Weight, and Coating
    The commercial printing industry has a language all to itself. For anyone diving into their first commercial printing project, this language barrier can be intimidating at best. For example, the type of paper you choose to print on has a number of key descriptors: brightness, weight, and coating. Each of these describes the different aspect of the paper and will help you choose which kind of paper you need for your printing project.
  • Great Promotional Items
    If you plan on giving away items to help promote your company, you need to be aware of just what kinds of items there are to give away, and what categories they fall in.
  • Printing Flyers on a Budget
    One of the most economical ways to quickly get a word out is to print flyers. These fantastic little promotional tools can be extremely inexpensive and simple or glossy and flashy, albeit more expensive. Whatever your needs or financial limitations, flyers can be made to fit into almost any budget.
  • The Location is the Key
    I can recall the number of times I’ve been someplace I regularly frequent, and I see a poster up on the wall some company put up there.
  • The Balance of Art and Information
    Posters can often seem like a delicate balancing act if you want to get the most you can out of them.
  • The Unique Touch to Marketing a Service
    Product marketing is one of the more simplistic types of marketing you could hope for. I know there are a number of finer points to consider, and ways to do it exceptionally well, but the truth still remains that the product is what will ultimately sells a customer on whether or not they’re going to buy.
  • The Necessary Dialogue
    One of the biggest misconceptions I’ve come across in the field of marketing is the notion that advertising is a one way form of communication. If you give this notion careful consideration, though, I think you’ll agree with me that this is a faulty idea and one that can only hinder your ad campaigns. Advertising is more than just making a blind pitch to a silent, faceless customer.
  • Catalog Printing for a Low Budget
    Anyone who has ever produced catalogs knows what a major task and expense it can be. Costs can begin to go up easily if you are faced with a decision that needs to be made quickly. Avoid an escalating budget by planning ahead of time ways to cut costs yet retain professional catalog printing results.
  • Make Yourself Stand Out
    Take a moment to think about all the different kinds of advertisements you’ve seen over the years. This will obviously include the champions of the advertising world like brochures, postcards, and so on.
  • The Benefits of Loyalty
    Loyalty comes with very important benefits.

    No matter what industry you’re in you’ll notice that people who are loyal to a company are people who get better deals, better information, and an all around better relationship with the companies they do business with.

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