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  • Tips to Get the Most Publicity Out of Your Author Tour!
    In the 'old days,' there was a specific formula to book promotion. A no-hold barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book signings. It was a hold-nothing-back author tour where the writer would 'appear' in a given city and get some combination of heavyweight radio, TV, book-signing and newspaper coverage. What would happen after this?
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