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Manbeer Singh's Articles in Marketing

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  • The Concept of Bad Business News
    Sometimes companies don’t do so hot and they must report the loss in their capital, their returns and their sales prospects to shareholders and public stakeholders.
  • Nation Branding and Place Marketing
    Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carries a hefty price tag in terms of reduced economic growth.
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