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  • Google Continues Its Domination on Other Search Engines With 59.70% of Market Sh
    Google search continued to be number one among the search engines for September 2008. According to Nielsen, market share of Google is 59.70%, Yahoo has 18.10% and MSN has 11.8%. Google, with 4.83 billion search queries, increased to 20.8% from September 2007 to September 2008.
  • New domain registrations record a healthy growth of 17% in the Q1 of 2008
    The Internet again recorded an impressive growth during the first quarter of 2008, in terms of new domain name registrations. According to VeriSign, Inc, the domain name registrations in the Q1 of 2008 were 14 million. Across all Generic Top Level Domain Names (gTLDs), “.com” has the highest base. New “.com” and “.net” registrations have increased 12% in the first quarter of 2008 over the same quarter of 2007.
  • Direct Marketers Use Direct Mail as Their Key Promotion Channel
    Direct mail is the key element among all the promotion channels used by direct marketers. According to Direct Marketing Association (DMA) research report 2007, 90% of direct marketers use non-catalog direct mail as a promotion channel and about 46% say that it is their primary channel for promotion. About 39.6% of businesses use direct mail (non catalog), where as only 6.1% of businesses use direct mail (catalog) as primary channel for promotion.
  • Online Videos Viewed In US Reached 11 Billion In April 2008
    The number of online videos viewed in US is increasing every month. According to a study conducted by comScore, the online videos viewed in the US reached 11 billion in April 2008 from 9.8 billion in January 2008. Youtube.com accounts for more than 4 billion of the total videos viewed online.
  • Online Retail Sales Sustained Its Double-Digit Growth Rate To Reach $175 Billion
    Online retail sales sustained its double-digit growth rate year-over-year, though sales from offline stores are declined indicating that customers are more comfortable with the online shopping than offline stores.
  • Google Retains Its Position As Number One Search Engine In US
    U.S. based search engine major Google’s leadership in Internet search market is unabated. According to Nielson Online May 2008 report on top ten Internet search providers in U.S., Google bagged first position with 59.3% share of the total searches. Yahoo’s competence is deteriorating with the market share of 16.9% registering negative growth over the previous year.
  • Internet Ad Revenues Touches $5.8Billion In Q1, 2008
    Internet ad revenue for first quarter of 2008 witnessed second highest revenue ever in a quarter, according to Interactive Advertising Bureau’s research report executed by Pricewaterhouse Coopers.
  • eBay Changes Fee Structure, Seller Standards and Feedback Policies
    eBay provides internet platform of choice for global commerce, payments and communication. eBay has changed fee structure and seller standards in 2008, which were already in effect from late February and the feedback policy came into effect from 19th May, 2008 onwards.
  • The Role of Internet in Marketing Research
    Marketing research specifies the information required to address the vital issues in decision making, designs methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications. In simple marketing research is about researching the whole company's marketing process.
  • Google Hits A New High, Yahoo Struggles and Microsoft Is Positive In Search Engi
    Google posted a considerable growth in the number of searches done in March 2008 over the year, according to the monthly report on search engine shares released by Neilsen-Netratings. Though there is a slight raise in the number of searches done through Yahoo, there is a clear decline in Yahoo search engine market share when compared to March 2007’s performance.
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